Video Production & Video Advertising (Video Campaigns)

What this service is

Video Production & Video Advertising at Marketives helps brands communicate faster, clearer, and more memorably.

In a world where attention spans are short, video is one of the most powerful ways to explain value, build trust, and drive action. We create purpose-led videos and pair them with data-driven distribution across platforms—so your message reaches the right audience, in the right format, at the right time.

This service is built for brands that want video to perform, not just look good.

What you get

Depending on your goals and channels, we optimise video for outcomes such as:

• Clearer communication of your product or service

• Higher engagement and message retention

• Improved performance of paid campaigns

• Stronger brand recall across platforms

• Better conversion support across the funnel

• Scalable video assets that can be reused across channels

Where your videos run

YouTube Ads

Ideal for awareness, education, and mid-funnel consideration. Strong for explainers, product stories, and retargeting audiences.

Social Video Ads

Short-form videos designed for feeds, stories, and reels. Built to grab attention quickly and communicate value within seconds.

OTT & Connected TV

Longer-form, high-impact placements that build credibility and brand presence across premium streaming environments.

How we approach video performance

Message clarity first

Before cameras roll, we define:

• The single message the video must communicate

• The audience and context it will be seen in

• The action we want viewers to take

This ensures every second of the video serves a purpose.

Platform-specific execution

Videos are created differently for different platforms:

• Length, pacing, framing, and hooks vary by channel

• Visuals and captions are optimised for sound-on and sound-off viewing

• Multiple cut-downs and formats are created from one core concept

Data-driven distribution

Video ads are not pushed blindly. We:

• Target audiences based on intent, behaviour, and stage in the funnel

• Retarget engaged viewers with follow-up messaging

• Continuously test formats, lengths, and creatives to improve performance

Ongoing optimisation

We review performance to understand:

• Where viewers drop off

• Which messages hold attention

• Which formats convert best

Videos and campaigns are refined to maximise impact and efficiency.

What you’ll see delivered

• Video concept and messaging framework

• Script or storyboard guidance

• Video production coordination and direction

• Multiple video formats and aspect ratios

• Platform-specific video ad setup

• Audience targeting and distribution strategy

• Performance tracking and optimisation insights

Reporting you can trust

We focus on meaningful video metrics such as:

• View duration and completion rates

• Engagement and interaction signals

• Cost per view and cost per result

• Impact on conversions and funnel performance

• Creative insights to guide future video strategy

Typical timeline

Week 1: Strategy, messaging, and video concept
Weeks 2–3: Production and editing
Week 4: Campaign launch and testing
Weeks 5–8: Optimisation, retargeting, and performance refinement