Lead Conversion & Sales Growth (PPC & Email Marketing)

What this service is

Lead Conversion & Sales Growth at Marketives focuses on one thing: turning interest into revenue.

Many businesses generate traffic and enquiries but struggle to convert them consistently. We fix the gaps between clicks, leads, follow-ups, and purchases by combining paid media and email marketing into a single conversion system. The result is better-qualified prospects, stronger engagement, and higher lifetime value—not just more leads.

This service is designed for businesses that already have demand but want to extract more value from every visitor, enquiry, and lead they acquire.

What you get

Based on your sales model and funnel maturity, we optimise for outcomes such as:

Higher lead-to-sale conversion rates

Improved follow-up speed and engagement

Increased revenue from existing enquiries and lists

Lower cost per acquisition through better funnel efficiency

More predictable sales performance month over month

Better ROI from both paid traffic and owned channels

Channels we use

Paid Search & Social Ads

We use paid media to capture high-intent users and re-engage warm prospects who haven’t converted yet. Campaigns are structured to support different funnel stages—from first enquiry to final decision.

Email Marketing & Lead Nurturing

Email is used to build trust, answer objections, and guide leads toward conversion. This includes automated sequences, follow-ups, and targeted campaigns based on behaviour and intent.

Landing Pages & Conversion Journeys

Where needed, we design or optimise landing pages and conversion paths so traffic is directed to experiences built specifically to convert—not generic pages.

How we approach conversion growth

Funnel diagnosis first

We start by identifying where leads are dropping off:

• Are users clicking but not enquiring?

• Are enquiries not responding or going cold?

• Are prospects hesitating before purchase?

This clarity determines whether the fix is messaging, timing, trust, offer structure, or follow-up.

Paid traffic aligned to conversion goals

Instead of sending all traffic to the same destination, we:

• Align ads with specific funnel stages

• Match intent to messaging and offers

• Use retargeting intelligently to support decision-making

• Reduce wasted spend on low-conversion clicks

Email sequences that move leads forward

We design email flows that:

• Educate and build confidence

• Address common objections

• Reinforce value and urgency

• Support sales teams or self-serve purchases

Every sequence has a purpose—no generic newsletters or spammy blasts.

Continuous optimisation

We optimise weekly across:

• Ad targeting and bidding

• Email open, click, and response rates

• Landing page conversion performance

• Message sequencing and timing

The goal is steady improvement, not short-lived spikes.

What you’ll see delivered

• Paid campaign setup across search and social platforms

• Email funnel strategy and sequence planning

• Ad messaging and conversion-focused copy direction

• Landing page recommendations or optimisation guidance

• Lead segmentation and follow-up logic

• Weekly performance updates with clear actions

• Monthly conversion and revenue insights

Reporting you can trust

We focus on metrics that actually matter to sales:

• Lead-to-sale conversion rate

• Cost per sale or qualified conversion

• Revenue influenced by ads and email

• Drop-off points in the funnel

• Email performance tied to outcomes, not vanity metrics

• Clear recommendations for improving close rates and ROI

Typical timeline

Week 1: Funnel audit, conversion diagnosis, strategy setup
Week 2: Campaign and email sequence launch
Weeks 3–4: Optimisation of messaging, targeting, and follow-ups
Weeks 5–8: Scaling what converts and refining ROI consistency