Performance Marketing Campaigns (Digital Ads)

What this service is

Performance Marketing at Marketives is designed to turn paid media into predictable, measurable business outcomes—qualified leads, purchases, bookings, or enquiries—while maintaining brand credibility and cost efficiency.

We don’t just “run ads.” We build an always-on growth engine that combines strategy, tracking, creative execution, and continuous optimisation to ensure your ad spend works harder every week—not just during launch phases.

What you get

Depending on your business model and growth stage, we optimise for one or more of the following outcomes:

• Higher-quality leads (forms, calls, WhatsApp clicks, demo bookings)

• Increased sales revenue (e-commerce, subscriptions, deposits)

• Lower CAC / CPA through smarter targeting and funnel efficiency

• Improved conversion rates via landing page and journey optimisation

• Repeatable growth that’s stable and scalable—not short-term spikes

Channels we run

Google Ads

Best for capturing high-intent demand from users actively searching. Ideal for services, B2B, local businesses, and search-driven e-commerce.

Meta Ads (Facebook & Instagram)

Best for demand generation, retargeting, and creative testing. Works especially well for D2C, lifestyle brands, education, and events.

Microsoft Advertising (Bing)

Often delivers lower CPCs and incremental reach beyond Google. Useful for specific geographies, demographics, and B2B audiences.

How we approach performance

Strategy & funnel clarity

We begin by mapping your buyer journey—from awareness to conversion—defining offers, priorities, and intent segments so every campaign has a clear role.

Tracking & measurement

Reliable performance depends on clean data. We implement accurate conversion tracking, event structure, and consent-aware measurement so decisions are based on reality, not assumptions.

Campaign architecture

Campaigns are structured for learning and scale—separating intent, audiences, and offers to avoid wasted spend and allow faster optimisation.

Creative built for results

We test multiple messaging angles, formats, and hooks—iterating based on real performance data, not opinions—so creative keeps improving over time.

Continuous optimisation

Performance is reviewed weekly, not monthly. Budgets, bids, audiences, creatives, and landing pages are constantly refined to improve efficiency and results.

What you’ll see delivered

• Campaign setup across Google, Meta, and Microsoft

• Conversion tracking plan and implementation checklist

• Ad messaging concepts and creative direction

• Audience strategy (cold, retargeting, customer lists where available)

• Weekly performance notes with clear next steps

• Monthly insights covering trends, learnings, and scale opportunities

Reporting you can trust

We focus on business metrics, not vanity numbers:

• Cost per qualified lead or purchase

• Conversion rates across the funnel

• ROAS or CAC (where applicable)

• Creative insights and why certain ads performed better

• Clear recommendations for scaling—plus risks to watch

Typical timeline

Week 1: Strategy, audit, tracking setup, campaign plan
Week 2: Initial launch and controlled testing
Weeks 3–4: Optimisation, creative iteration, landing improvements
Weeks 5–8: Scale winning campaigns and stabilise performance