Performance Lead Generation

What this service is

Performance Lead Generation at Marketives is built to deliver sales-ready prospects, not just form fills.

Many lead campaigns generate volume but leave sales teams chasing unqualified enquiries. We design lead-focused systems that combine conversion-optimised campaigns, smart targeting, and quality controls—so the leads you receive are relevant, informed, and ready to engage.

This service is ideal for businesses that want fewer, better leads and a stronger connection between marketing and sales.

What you get

Based on your sales model and funnel stage, we optimise for outcomes such as:

• Higher-quality leads that match your ideal customer profile

• Better lead-to-conversation and lead-to-sale ratios

• Lower cost per qualified lead

• Reduced time wasted on irrelevant or low-intent enquiries

• More predictable lead flow for sales planning

• Clear visibility into what’s driving lead quality

Where leads come from

Search-Based Lead Campaigns

Capture high-intent users actively looking for your solution. Strong for services, B2B, education, and local businesses.

Paid Social Lead Campaigns

Generate demand and capture leads from users who match your target audience, even if they aren’t actively searching yet.

Retargeting & Warm Lead Capture

Re-engage visitors who have interacted with your brand but haven’t converted, improving overall funnel efficiency.

How we approach lead quality

Lead intent first

Before launching campaigns, we define:

• Who qualifies as a good lead

• What actions signal buying intent

• Which audiences should be filtered out

This prevents wasted spend and poor-quality enquiries.

Conversion-focused campaign design

Campaigns are built with:

• Clear offers and messaging aligned to user intent

• Forms and flows designed to reduce friction while maintaining quality

• Question logic or qualification layers where needed

The goal is balance—easy to convert, hard to misuse.

Smart targeting and filtering

We use:

• Audience segmentation by intent and behaviour

• Exclusions to block low-quality traffic

• Geo, device, and demographic controls

• Ongoing refinement based on lead outcomes

This ensures lead quality improves over time.

Data-led optimisation

We don’t optimise for clicks—we optimise for lead outcomes:

• Which campaigns generate sales conversations

• Which messages attract qualified prospects

• Where drop-offs occur before sales contact

Insights from sales feedback are used to refine targeting and messaging continuously.

What you’ll see delivered

• Lead generation campaign setup across relevant platforms

• Audience and intent segmentation strategy

• Conversion-optimised ad messaging and offer positioning

• Lead qualification and filtering recommendations

• Integration guidance for CRM or lead handling workflows

• Weekly performance updates focused on lead quality

• Monthly insights tied to sales outcomes

Reporting you can trust

We report on metrics that matter to revenue:

• Cost per qualified lead

• Lead-to-contact and lead-to-sale ratios

• Audience and campaign quality breakdowns

• Conversion trends over time

• Clear recommendations to improve lead efficiency