Online Reputation Management

What this service is

Online Reputation Management at Marketives is about actively shaping how your brand is perceived online, not reacting when something goes wrong.

Today, reviews, search results, and online conversations influence trust long before a customer speaks to you. We help businesses build, protect, and strengthen their digital reputation by monitoring brand mentions, managing reviews, and addressing negative feedback in a timely and professional manner.

This service is designed to ensure that when people search for your brand, they see credibility, consistency, and confidence—not uncertainty.

What you get

Depending on your business size, industry, and risk exposure, we focus on improving:

• Stronger review ratings and improved customer sentiment

• Higher trust during the decision-making stage

• Reduced impact of negative reviews or comments

• Better brand perception across search and social platforms

• Faster response during reputation or PR-sensitive situations

• Long-term brand credibility that supports sales and growth

Where we manage your reputation

Review Platforms

We monitor and support review management across platforms relevant to your business—such as Google reviews, industry portals, marketplaces, and service platforms.

Search Results & Brand Queries

We track branded search terms to understand what users see when they look up your company, products, or leadership—helping influence perception through structured content and visibility.

Social Media & Public Mentions

We monitor conversations, comments, tags, and mentions across social platforms to ensure timely engagement and issue resolution.

Industry & Media References

We keep track of mentions in blogs, forums, and publications that may influence brand authority or trust.

How we approach reputation management

Proactive monitoring

We continuously track:

• Reviews and ratings

• Brand mentions and sentiment

• Emerging issues before they escalate

This allows us to act early instead of responding under pressure.

Review management and improvement

We help:

• Respond to reviews professionally and consistently

• Encourage genuine positive feedback from satisfied customers

• Identify recurring issues that impact ratings

The goal is not just damage control—but steady improvement.

Structured response framework

Negative feedback is handled with:

• Clear tone guidelines

• Context-aware responses

• Escalation paths for sensitive cases

This protects your brand voice while resolving issues effectively.

Crisis and sensitive situation support

During high-risk moments—such as public complaints, misinformation, or sudden negative attention—we help stabilise messaging, manage responses, and reduce long-term impact.

What you’ll see delivered

• Reputation audit and baseline sentiment assessment

• Ongoing monitoring of reviews and brand mentions

• Guidelines for responding to positive and negative feedback

• Support with review response drafting and optimisation

• Monthly reputation health summary and risk insights

• Recommendations to improve trust signals across platforms

Reporting you can trust

We focus on clarity, not noise:

• Review score trends and volume changes

• Sentiment shifts over time

• Response time and resolution effectiveness

• High-risk mentions or recurring issues

• Actionable recommendations to strengthen trust

Typical timeline

Week 1: Reputation audit, platform mapping, monitoring setup
Week 2: Response framework and active review management begins
Weeks 3–4: Optimisation, sentiment improvement, and visibility alignment
Ongoing: Monitoring, response support, and reputation strengthening