E-commerce Marketing and Sales Growth

What this service is

E-commerce Marketing & Sales Growth at Marketives is focused on turning product visibility into consistent, profitable sales.

Running ads for an online store isn’t enough—success depends on how well products are positioned, tracked, and optimised across the entire purchase journey. We help e-commerce brands grow by combining performance advertising, shopping campaigns, and store-level optimisation so every click has a higher chance of converting.

This service is designed for brands that want scalable revenue growth, not fluctuating sales driven by guesswork.

What you get

Depending on your store size, category, and growth goals, we optimise for:

• Higher product sales and revenue consistency

• Improved ROAS across paid channels

• Lower cost per purchase through smarter product targeting

• Better conversion rates on product and checkout pages

• Clear visibility into which products drive profit—not just traffic

• A repeatable system to scale winning SKUs

Channels and platforms we work with

Google Shopping & Performance Max

Ideal for capturing high-intent buyers actively searching for products. We optimise product feeds, bidding strategies, and asset structure to improve visibility and conversion quality.

Paid Search for E-commerce

Keyword-driven campaigns for branded, category, and competitor searches—built to support both discovery and conversion.

Paid Social for Product Discovery

Product-led campaigns on social platforms to introduce, retarget, and convert shoppers through visual storytelling and dynamic ads.

Shopify & Store Platform Support

We work closely with Shopify and similar platforms to ensure marketing efforts align with store structure, product data, and checkout experience.

How we approach e-commerce growth

Product-first strategy

We identify:

• Best-selling and high-margin products

• Seasonal or promotional opportunities

• Products suited for scaling vs testing

Campaigns are built around product performance—not assumptions.

Feed and catalog optimisation

Strong shopping performance depends on clean data. We help improve:

• Product titles and descriptions

• Categorisation and attributes

• Image usage and variant handling

This directly impacts ad visibility and conversion rates.

Conversion-focused store optimisation

We look beyond ads and review:

• Product page clarity and trust signals

• Pricing, shipping, and return messaging

• Mobile experience and checkout friction

Small improvements here often unlock major performance gains.

Data-led optimisation

Performance decisions are driven by:

• Product-level ROAS and margin awareness

• Audience behaviour and purchase paths

• Funnel drop-offs and retargeting depth

Budgets are shifted toward what actually sells—not what just clicks.

What you’ll see delivered

• E-commerce campaign setup across Google and paid social

• Google Shopping and product feed optimisation guidance

• Product and category-level campaign structure

• Ad messaging aligned to product benefits and intent

• Conversion tracking and revenue attribution setup

• Weekly performance notes focused on sales quality

• Monthly insights on scaling opportunities and risks

Reporting you can trust

We focus on metrics that impact revenue:

• ROAS and cost per purchase

• Revenue by product and campaign

• Conversion rates across product and checkout stages

• Performance by device, audience, and platform

• Clear recommendations for scaling profitable SKUs

Typical timeline

Week 1: Store audit, product prioritisation, tracking review
Week 2: Campaign launch and feed optimisation
Weeks 3–4: Product-level optimisation and creative iteration
Weeks 5–8: Scale high-performing products and stabilise ROAS