Audio Advertising

What this service is

Audio Advertising at Marketives helps brands connect through sound—when people are driving, working, exercising, or listening to podcasts and music.

Audio is a powerful, low-distraction medium that builds familiarity and trust through voice. We create clear, memorable audio ads and distribute them strategically across radio and streaming platforms, ensuring your message reaches the right audience at the right moment.

This service is ideal for brands that want to stay top-of-mind beyond screens and build consistent brand presence through sound.

What you get

Depending on your brand goals and audience, we optimise audio advertising to deliver:

• Stronger brand recall through repeated audio exposure

• Clear and consistent brand messaging via voice

• Expanded reach beyond visual-only channels

• Targeted audience access based on location, interests, and behaviour

• Cost-effective awareness and consideration campaigns

• Measurable performance insights—not just impressions

Where your audio ads run

Radio Advertising

Effective for local and regional reach, especially during commuting hours. Strong for brand awareness, promotions, and location-based messaging.

Streaming Platforms

Ads delivered across music and podcast platforms where listeners are highly engaged. Ideal for interest-based and behaviour-driven targeting.

Podcast Advertising

Contextual placements within relevant podcast content to reach niche, attentive audiences with high trust levels.

How we approach audio performance

Message clarity through sound

We focus on crafting audio that:

• Communicates your core message clearly within seconds

• Uses tone, pacing, and voice to match your brand personality

• Includes a simple and memorable call to action

Every script is designed to be easy to understand and easy to remember.

Audience-first targeting

Audio campaigns are planned based on:

• Geography and listening patterns

• Interests and content preferences

• Time-of-day and contextual relevance

This ensures your brand reaches listeners when they’re most receptive.

Integrated distribution strategy

Audio works best when it supports your wider marketing efforts. We align audio messaging with your digital, social, and performance campaigns to reinforce recall and recognition.

Continuous optimisation

We monitor performance and refine campaigns by:

• Adjusting placements and schedules

• Testing different voice styles and messaging

• Optimising frequency and reach balance

The goal is steady improvement—not background noise.

What you’ll see delivered

• Audio messaging and script direction

• Voiceover and production coordination

• Campaign setup across radio and streaming platforms

• Audience targeting and placement strategy

• Performance tracking and optimisation guidance

• Clear reporting tied to campaign objectives

Reporting you can trust

We focus on metrics that reflect real impact:

• Reach and frequency effectiveness

• Listener engagement indicators

• Cost efficiency by placement and platform

• Brand lift and recall signals (where available)

• Insights to improve future audio campaigns

Typical timeline

Week 1: Messaging strategy and audience planning
Week 2: Script development and production
Week 3: Campaign launch and initial testing
Weeks 4–8: Optimisation, refinement, and scale