Nawah- Exceeding Lead Targets Through Performance Marketing

Executive Summary

This case study highlights how Nawah successfully exceeded its lead generation targets for a luxury residential project using data-driven performance marketing across Meta and Google.The campaign committed to delivering 100 qualified leads and successfully generated 170+ high-intent prospects, exceeding the target by 70% while maintaining premium brand positioning.

This case study highlights how Nawah successfully exceeded its lead generation targets for a luxury residential project using data-driven performance marketing across Meta and Google.The campaign committed to delivering 100 qualified leads and successfully generated 170+ high-intent prospects, exceeding the target by 70% while maintaining premium brand positioning.

Client Overview

Brand Name :

Nawah 

Industry :

Real Estate Development 

Location :

Odisha, India 

Business Objective :

Marketing Platforms :

Meta (Facebook & Instagram), Google Ads

Business Challenge

Nawah faced key challenges common to luxury real estate marketing:

Highly competitive real estate market
Requirement for quality leads over volume
Need for fast, measurable performance
Maintaining brand credibility while running paid ads

Campaign Objective

Generate 100 qualified leads
Attract genuine, high-intent home buyers
Optimize cost per lead without compromising quality
Deliver results within a fixed campaign timeline

Strategy & Execution

5.1 Funnel & Campaign Structure

A conversion-focused performance funnel was designed:

Awareness, consideration, and lead-generation stages
Platform selection optimized for real estate buyers
Structured campaign flow to nurture high-intent prospects

5.2 Audience Targeting & Segmentation

Execution:

Geo-targeting high-potential locations
Audience segmentation based on income and buying intent
Retargeting warm audiences for higher conversion efficiency

5.3 Creatives & Messaging

Execution:

Luxury-aligned ad creatives reflecting premium positioning
Clear value propositions (location, amenities, lifestyle)
Strong CTAs optimized for lead form submissions

Campaign Optimization

Daily performance monitoring
Budget scaling on high-performing ads
Creative and copy A/B testing
Continuous cost-per-lead optimization

Results & Performance

Data-driven audience targeting
Luxury-focused creative execution
Continuous optimization and scaling
Clear performance benchmarks

Key Success Factors

Data-driven audience targeting
Luxury-focused creative execution
Continuous optimization and scaling
Clear performance benchmarks

Conclusion

By combining strategic performance marketing, premium creatives, and continuous optimization, Nawah not only met but exceeded its lead-generation goals. The campaign delivered measurable business value while preserving the project’s luxury brand image.

Call to Action