Loop IQ (SaaS)

Introduction

Loop IQ is a SaaS platform designed to simplify tool and workflow management for businesses. Marketives partnered with Loop IQ to build its digital presence and create a predictable pipeline for product demos and sales enquiries.

Loop IQ is a SaaS platform designed to simplify tool and workflow management for businesses. Marketives partnered with Loop IQ to build its digital presence and create a predictable pipeline for product demos and sales enquiries.

Details

Services :

MarketCulture

MarketReputation

Client :

VeloCity

Year :

2025

Timeline :

16 Weeks

Credits

UX Director :

Anirudh Ramamohan

Motion Designer :

Sneha Reddy

Copywriter :

Kavya Narayanan

Project Manager :

Teja Adepalli

The Challenge

Competing with Giants in SaaS Industry

Despite having a powerful product, Loop IQ lacked a professional website, brand credibility, and a structured sales funnel. The challenge was to clearly communicate value, build trust in a B2B SaaS market, and attract qualified demo requests.

Our Solution

Crafting a Bold Identity and Immersive Experience

We designed and developed a conversion-focused website that clearly explained features, benefits, and use cases. Performance marketing campaigns were launched across search and LinkedIn to target high-intent buyers. Retargeting flows and CRM integrations were implemented to support lead nurturing and sales enablement.

The Outcome

Standing Out in the Cityscape

Loop IQ gained a strong digital identity and a consistent stream of qualified demo enquiries. The new website and marketing infrastructure positioned the product as a credible SaaS solution and enabled scalable growth.

“The blend of creativity and data-driven strategy was spot on. Every rupee spent felt like an investment, not an expense.”

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”

— Sameer Kulkarni

Jason M.

CEO at GreenNest

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